Flextronics International Singapore Limited Case Study

Flextronics International Singapore Limited - Case Study Example Though this is not contract manufacturing the company has successfully combined the contract manufacturing with the innovation of the products according to the market need of low cost handsets. At the same time the company acquired to boost its product line by acquiring the Solectron. This denotes the sense of the company that thinks about increasing the production capacity within least possible time. Increasing the production capacity by new constructions can consume time and the company decided to acquire the rival company to boost its production in least possible time. Flextronics International Singapore Limited is the second largest multinational corporate company providing electronics manufacturing services. They are the original equipment manufacturers in networking, computer, medical and consumer products. Flextronics is one of the major global companies engaged in designing and manufacturing operations. They spread over 28 countries in 4 continents. The innovative product design and manufacturing services coupled with specialized services and IT expertise with unique management strategies place Flextronics as a top-tier EMS provider. With 1, 60, 000 thousand employees worldwide and a $12 billion revenue backbone, the company is marching forward to reach its zenith globally. The company's Headquarters is in Singa... The current analytical study of Flextronics International Singapore Limited is carried out considering their marketing strategy of the brand products and services satisfying the innate biogenic and psychogenic needs of the consumers, with that of the company's competitors, on an international level. The assessment of the company's profile and the strategies developed by them to satiate the demands and aspirations of the consumers are done on the basis of the psychological behavioral pattern propagated by the theory of Maslow's hierarchy of needs. The company was founded to satisfy the needs of silicon valley clients by catering to their needs of printed circuit boards. This analytical study of the company is executed on realizing the fact that the consumer's biogenic or physiological needs such as food, water, clothing, housing, sex, reproduction, safety etc., will grow to a certain limit and stand still or will become stable after achieving it to its maximum, whereas the psychogenic needs such as self esteem or ego, self-respect and prestige, status and self-fulfillment, thirst for knowledge, culture, aesthetic sense etc. will never reach that maximum, but will grow and expand its realms, to reach a higher level the moment it is fulfilled and at the same time groping all over without an aim or having any knowledge as to what is that needed and where it could be found. As the company takes into account the psychogenic needs of its customers in developing the products, there can be no limit for the development of its existing products and innovation of the new products. (http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs, viewed on 12th Septem ber, 2007). To support the above study the

The Diverse Lifestyle Of London Essay Example | Topics and Well Written Essays - 1000 words

The Diverse Lifestyle Of London - Essay Example It was a long travel from the airport to my cousins at Victoria. I was over excited about visiting London and to look around the places. I just couldn’t wait. My mum and dad were trying hard to explain to me that it would not be too good for us to leave immediately as it would not be the right etiquette. I did not realize and went on to fight with my parents and even be really rude and say that I was not interested in the wedding anniversary of my aunt and uncle. This conversation was overheard by my aunt, a very sweet and kind-hearted lady, who was in shock and could not believe that I was saying something like this. We started a tour the same day and managed to see some exciting places like the London Bridge, Madame Tussauds, The London Eye, several different museums in London, Big Ben, and Hampstead Heath on the first day. With this, we thought we had covered to the whole of London and were wondering what we would do for the rest of the week. To our surprise, there was so m uch more to see in London and what we had seen was just a small part of the city. The next day went by with the celebrations and we met our distant relatives after years, and a few I was meeting for the first time in life. Little did I realize that my aunt had been very hurt and was unable to enjoy the party and although she was there she had a smile fixed to her face which was very clearly not one that seemed happy. Unknowingly, I had ruined the best day of my aunt’s life and had hurt here quite a bit.